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Trade Promotion Forecasting at Danone

Trade Promotion Forecasting at Danone

Trade Promotion Forecasting at Danone 
Case Study: Tracking the success of promotions and events is always challenging for an organization. Danone has found a way to use technology to forecast and track their promotions. This has also helped to improve service levels and the return on investment they see from these promotions.
From Tools Group.

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