Cross-Functional Alignment in Supply Chain Planning: A Case Study of Sales and Operations Planning

Cross-Functional Alignment in Supply Chain Planning: A Case Study of Sales and Operations Planning

In most organizations, supply chain planning is a cross-functional effort. Functional areas such as

sales, marketing, finance, and operations traditionally specialize in portions of the planning activities,

which results in conflicts over expectations, preferences, and priorities. We report findings from a

detailed case analysis of a successful supply chain planning process.

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