Martin Verwijmeren

Martin Verwijmeren
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Martin Verwijmeren is CEO and co-founder of MP Objects, a global supply chain orchestration software provider that helps logistic service providers, brands, and retailers achieve perfect orders with end-to-end supply chain visibility and orchestration across their supply chain network. Prior to founding MP Objects he was Vice President of IT for CEVA Logistics. He has a PhD in distributed systems for integral inventory management from Eindhoven University of Technology.

Is Your Supply Chain Strategy Inside-Out or Outside-In?

Digitization has changed everything. It’s changed not only how we interact but how we make decisions with readily available information. This accessibility to information and organizations has flattened the playing field for every organization as they look to market and sell their wares.

Supply Chain Visibility: We Should Be Striving for More

For too long, supply chain visibility has been associated with pure track and trace and/or passive analytics. Our systems may provide some basic visibility but it’s visibility that is not actionable. It tells you what goes wrong but it doesn’t help you ensure that doesn’t affect your relationship with your customers in real-time leaving you better at planning but not better at executing that plan. The question is how do you make our visibility actionable? How do you encourage and implement your supply chain visibility to better optimize your processes in the moment? How can you truly make visibility a core competitive advantage for your supply chain?

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